Wing Shack  Wing Shack

  Wing Shack  Wing Shack

Wing Shack always knew it couldn’t fully rely on a third-party platform, which would drive traffic outside of their domain. Doug Baker, Wing Shack’s Director of Marketing, has a digital and data-driven approach to marketing. He knew from the get-go that being on a third-party app was building someone else's marketing list for them, and the third party would be holding on to all their data. And he wasn’t about to just give it all away. Doug started looking at third-party alternatives – he had heard about Lunchbox on a podcast and decided to look into it. It was around the start of the pandemic when they were evaluating Lunchbox – Doug brought it to the table.

The moment Doug became a Lunchbox champion? “I remember landing on your website and I was just blown away by the aesthetics and the marketing. I felt like it had a similar vibe to Wing Shack in a playful nature, but it offered something of real value. And so I just had a demo right away, even before I chatted our leadership team.”

So when Wing Shack flipped the switch to Lunchbox, they were able to start learning more about their guests and gaining valuable insights into their guest preferences. They started being able to pinpoint people who were only ordering on Mondays (which is their best deal of the week), the guests who preferred take-out versus dine-in, and the ones who liked to feed big groups of people regularly.

“We've had no reward and loyalty programs in the past. We've seen people come in repeatedly, and it feels great as a business to count on them to come in. We started taking note of these people and giving them a reason to stay with us – like more exclusive offers, early or limited-time deals, branded gear – all the fun stuff. So building out a loyalty program was great for us – we got to show our customers how much we love them.”

A customer since May 2021, Wing Shack now averages over 100 new app downloads a week and about 20% of their orders come in through Lunchbox. After being live for 9 months, their Lunchbox revenue has nearly doubled since they first launched. They knew a first-party all-in-one ordering platform was the solution for them. They own their entire customer experience and feel their brand is represented accurately in their service – better food, better service all around for their customers.

“We are looking to do big things and doing more with less – those are some founding principles of Wing Shack. We like Lunchbox’s gritty, start-up nature.”