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The Only Online-Ordering Product Suite that Makes Restaurants More Money
Lunchbox announced today the launch of Lunchbox 2.0, the only all-in-one online ordering and guest engagement system that lets restaurants use their data to make more money. This new suite of products empowers restaurants to deploy a beautiful and robust food ordering system similar to Chipotle or Sweetgreen, at a fraction of the cost.
“Our initial suite of offerings empowered restaurants across the board. It walked so that Lunchbox 2.0 could sprint.” says Cofounder and CEO, Nabeel Alamgir. “Lunchbox 2.0 is a massive jump forward with features that are polished and data driven. We listened to our operators and have built features that hone in on the guest experience and operational scalability.”
Reiterating Lunchbox 1.0
Lunchbox 2.0 is a response to what was missing on the technology front for the restaurant industry. Lunchbox launched their first core offerings in 2019 and have since built a modern online ordering system for restaurants to grow their online revenue, empowering national and regional QSR brands such as Firehouse Subs, Clean Juice, Wings Over and Papa Ginos.
Throughout the first iteration of their core offerings, Lunchbox focused on listening to operators and their needs within the current digital restaurant space. Alongside their recent launches, Lunchbox has undergone a year-long process, taking their learnings and feedback across their 72M processed orders and 10,000+ support tickets, to redevelop a product suite that answers operators’ current stresses across restaurant tech.
Lunchbox 2.0 unleashes a full product suite that deploys a beautiful and robust ordering system similar to Chipotle or Sweetgreen at a fraction of the cost.
Working alongside operator tickets and feedback, Lunchbox rebuilt their platform and features with guest experience, onboarding and platform sustainability in mind. Throughout the build of Lunchbox 2.0, the company invested into building a stronger foundation that minimizes onboarding issues and is backed by efficient design and efforts targeted to keeping guests happy while spending.
With the launch of Lunchbox 2.0, the company salutes the foundation it’s built in Lunchbox 1.0, reinvesting in their mission to deliver restaurant revenue and scalability across all market segments.
2.0 Overview
An All-In-One System Built for Operators
Lunchbox 2.0 is an interface that includes all the features that their existing clients love, now elevated to deliver an experience that is optimized for conversion. The new product suite sets the bar for restaurant technology, generating higher industry averages across the board.
With Lunchbox 2.0, restaurants will gain access to both new and upgraded features:
Polished Web and App Ordering: Introducing the best ever web and mobile ordering platform. With over 62% of guests ordering directly from their mobile devices, Lunchbox 2.0 has been engineered with the attention to mobile that does not exist in today’s market.
Custom Marketing CRM: The newest additions to the product suite let restaurants engage directly with their guests - empowering them to deliver stronger personalized emails, mobile app push notifications, and SMS than ever before - generating over 127% higher engagement than the industry average.
Starbucks-Level Loyalty: Introducing the new Starbucks-level loyalty program that generates 3X more across its lifetime, turning guests into brand loyalists.
Breakthrough Order Aggregation: Launching the most flexible solution that provides real-time order throttling and price inflation for specific items, locations, or markets. Lunchbox 2.0 delivers the industry’s lowest 3rd-party order failure rate.
Direct Integrations: Offering direct access to operators with over 100 integrations of industry restaurant technology in just minutes, eliminating the need to deploy any code.
Patented-Catering: Introducing new patented technology that addresses the most robust series of use cases present in the industry ranging from holiday hours, prep sheets, house accounts, and more.
Sleek UI/UX: An improved guest ordering experience that promotes a 42% faster checkout than the industry standard, all while enabling restaurants to offer online guest experiences that match their in-store experience.
More Features: Alongside the list of spotlit features, Lunchbox 2.0 provides customers with access to 100s of more features across their new product suite.
The Lunchbox 2.0 product suite fills in the missing gaps in restaurant tech, delivering a polished system that is backed by data.
App & Web Ordering
A Web And App Ordering Experience That’s Built To Convert
Lunchbox 2.0 delivers an enhanced ordering process that is optimized for conversion. Alongside the new fast and sleek user experience, the features are built to expedite the ordering process for guests, packaged up in a seamless and branded platform.
Lunchbox 2.0 Ordering features deliver a custom branded ordering process that is optimized with fast sign in, sign up, and checkout.
The new Lunchbox 2.0 Ordering features include:
Easy sign in / sign up flow: Guests can easily sign in or sign up via social accounts (Facebook, Google, and/or Apple).
Fast checkout: Guests can checkout faster using integrated mobile payouts with Google Pay and/or Apple Pay.
Seamless ordering experience: Guests can make a “current location” selection for quick start options and view their cart from any screen.
Branded ordering: Restaurants can replicate their in-store branding across their digital ordering space, building a recognizable and preferred user experience.
Alongside the above rollout of features, Lunchbox 2.0 offers additional offerings with guest checkout options, quick reorder selection, content hub, e-gift cards, subscriptions, and more - allowing operators to own the most seamless ordering experience in the industry.
Lunchbox 2.0 Ordering features deliver an enhanced ordering process that is optimized for conversion.
Marketing CRM
A Marketing CRM That Speaks To Your Guests
Lunchbox 2.0 delivers autopilot-style custom marketing sequences that are centered around data. Utilizing new and improved marketing tools, Lunchbox 2.0 offers email, SMS, and push notifications that can be broken down into over 40 data points, allowing operators to segment their outreach and target the right audience for the right promotions.
The new Lunchbox 2.0 Marketing features include:
Email, SMS, and push notifications: The visual solution for restaurants to intelligently re-engage their guests through automated email, SMS, and push notifications.
Personalized messaging: Operators can now easily turn ideas into campaigns with drag and drop messaging, time delays, webhooks, and branches to create engaging guest experiences.
Omni-channel messaging and email blasts: Built to streamline efforts, operators are now able to combine SMS and push notifications into email messaging strategy with the ability to sequence out based on guests’ time zones.
40+ robust data point: Operators are now able to segment outreach based off of guest ordering behavior, utilizing 40+ individual data points to optimize engagement and promote repeat orders.
Ad sync: Operators are now able to sync their audience segments to their ad network of choice, sharing the best ads to their most valued customers across Instagram, Facebook, Google, and Youtube.
Reporting: With access to a robust dashboard, operators can stay on top of guest outreach and monitor their leaderboard, segments, active A/B tests, and delivery metrics to identify spikes and/or trends over time.
Alongside the above rollout of features, Lunchbox 2.0 offers additional insights with A/B testing and guest profile data, making it the strongest marketing CRM in the industry, generating over 127% higher engagement than industry average.
Lunchbox 2.0 reporting allows operators to stay on top of guests and order insights across the board.
Interested in a live product demo of Lunchbox 2.0?
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Loyalty & Scan to Pay
A Loyalty Program That Promotes Starbucks-Like Brand Loyalists
Lunchbox 2.0 delivers a Starbucks-like industry-leading loyalty system, providing operators with the strongest tools to build repeat guests. The all-in-one loyalty platform connects online and in-store loyalty, tiered programs, gift cards, subscriptions, and integrative offerings to let operators reward their brand-loyalists how they see fit.
The new Lunchbox 2.0 Loyalty features include:
Tiered programs: Operators are now able to gamify their guests’ ordering experience to level-up repeat purchases, allowing guests to reach a loyalty status that is ranked by their spend habits.
Base programs: Brands are now able to simplify loyalty offerings by launching programs that lean into free items, double points, cash-back bonuses, and more, to keep guests engaged.
Gift cards: E-gift cards can now seamlessly integrate into restaurant’s web and app platforms that enable auto-applying, reloading, and corporate pooling - delivering a fully branded experience without any 3rd-party urls.
Subscriptions: Operators now have full control and flexibility over their subscription offerings across web and app platforms, allowing for a tailored experience for their guests. Operators are able to apply discount offerings and configure subscription plans around duration and/or orders made per month.
Integrative loyalty system: Operators are now able to integrate with over 100 industry leading food tech providers like Punchh and Paytronix without the hassle of building the integrations.
The Lunchbox 2.0 all-in-one loyalty platform creates the repeat guests who account for over 75% of future restaurant business. Between the integrative features, Starbucks-like tiered systems and subscription offerings, Lunchbox Loyalty gives guests a reason to keep coming back.
Lunchbox 2.0 loyalty is a Starbucks-level loyalty program that generates 3X more repeat guests across its lifetime, turning guests into brand loyalists.
Order Aggregation
Order Aggregation That Streamlines Operations Across Platforms
Lunchbox 2.0 delivers a streamlined Order Aggregation system that manages all digital orders and menus via one POS system, helping operators boost sales and protect their profits. Within the new automated process, Lunchbox 2.0 offers an array of Order Aggregation features, including full POS integrations with 3rd-party marketplaces, streamlining restaurant ordering operations.
The new Lunchbox 2.0 Order Aggregation features include:
Real time menu editing: Operators are now able to update marketplace menus and pricing in real time, including 86’d items and all additional POS updates.
Smart menu structures: New “smart menu” integrations automatically bridges the gap in menu structure inconsistencies between POS and marketplaces.
Robust permissions: Operators are now able to manage their operations with targeted permissions for their staff.
Orders directed straight to POS: Marketplace orders are now immediately and seamlessly sent into the POS system, avoiding tablet hell and saving operators time on manual consolidation.
Flexible price uplift: Operators are now able to configure $ amount and/or % mark-up per category, item, marketplace, or store.
Global throttling: Operators can now directly control the number of orders placed based on order volume, dollars spent, and/or by different days and times of the week.
Launching the above features, the Lunchbox 2.0 Order Aggregation product works to streamline operational efforts by seamlessly integrating with 3rd-party marketplaces, avoiding tablet hell.
Lunchbox 2.0 Order Aggregation system delivers the lowest 3rd-party order failure rate in the industry.
Interested in a live product demo of Lunchbox 2.0?
Get a custom demo with a product expert
Integrations
A Marketplace That Delivers 100+ Top Open Integrations
Lunchbox 2.0 delivers direct access to over 100 top integrations of industry restaurant technology in just minutes, eliminating the need to deploy any code. The offering allows operators to pick and choose the integrations that make sense for their restaurant and guests, by plugging directly into the largest network of restaurant technology.
The Lunchbox 2.0 suite includes syncing into the following Open Integrations:
POS: Plugin access to top POS integrations such as Brink, Revel, Xenial and Micros, among many others.
Loyalty: Plugin access to top loyalty and engagement integrations such as Lunchbox, Paytronix, and Punchh, among many others.
Delivery: Plugin access to top delivery integrations such as FlyBuy, UberEats, and Doordash, among many others.
Marketing: Plugin access to top marketing and analytic tools like Google Ads, Adroll, Facebook, Segment, and Customer.io, among many others.
Connecting directly into the largest network of integrated partners, Lunchbox 2.0 eliminates data silos and consolidates restaurant efforts. Restaurants will now have access to all major ordering, processing, marketing, delivery, and POS integrations.
Lunchbox 2.0 Open Integration marketplace allows operators to have direct access to 100+ integrations of industry restaurant technology in just minutes.
Catering
A Patented Catering Process That Builds Check Averages
Lunchbox 2.0 delivers seamless and efficient catering management from the same system as typical restaurant orders, allowing restaurants to own their guest relationships, customize their operations, and utilize a best-in-class reporting software to scale.
The Lunchbox 2.0 Catering features include:
Web catering: Operators are now able to have guests place catering orders directly through their website, turning one-time guests ino repeat catering clients.
Call Center tool: The Lunchbox Call Center is a tool that allows operators to edit orders, access guest order history, update billing on their behalf, and more.
House accounts: Operators are able to turn one-time guests into repeat catering clients with options to send instant invoices through the House Account feature.
Custom operations: Operators will have full control over their catering operations, with access to customize holiday-specific menus, prep/lead-time, payment options, and more.
Best-in-class reporting: With Lunchbox’s best-in-class reporting, restaurants can track catering orders by location, time of day, outstanding orders, and more.
Restaurants are now able to lead their catering systems with custom abilities across the board, improving their overall guest catering experience. With best-in-class insights and abilities to lead and scale their catering operations, restaurants now have access to everything they need to establish repeat catering clients.
Lunchbox 2.0 catering allows operators to control their systems to edit and streamline holiday hours, prep sheets, house accounts, and more.
UX UI
A Reimagined User Experience
Lunchbox 2.0 delivers a redeveloped sleek user experience with UI/UX designs that reflects restaurant branding, all while promoting a 42% faster guest ordering experience.
The Lunchbox 2.0 User Experience offers the following features:
Advanced toggle ability: Guests can now easily toggle between ASAP and scheduled, alongside delivery and pickup options.
Cart visibility: Guests are now able to see their cart at all points of their web ordering experience, avoiding order confusion.
Easy sign in / sign up flow: Guests can easily sign in or sign up via social accounts (Facebook, Google, and/or Apple).
Fast checkout: Guests can checkout faster using integrated mobile payouts with Google Pay and/or Apple Pay.
Sleek and branded experience: Screens are cleaner and organized to provide guests with a seamless ordering experience, all while taking in the restaurant's branding.
Lunchbox 2.0 UI/UX offers an improved guest ordering experience that promotes a 42% faster checkout than the industry standard.
Live Demo
More Features Coming Up
Alongside the incredibly feature-dense product suite, Lunchbox 2.0 will be scaling out offerings within the next year with close attention to promoting sales through guest experience.
Interested in a live product demo of Lunchbox 2.0?
Get a custom demo with a product expert
