Customer Loyalty Mastery: Advanced Psychology for Restaurant Marketers
The best marketing campaigns are rarely the most creative, or even the most data-driven. They’re the campaigns that are built upon consumer psychology, drawing inspiration from the underlying behaviors that are constants throughout human history.
Savvy restaurant marketers who master these consumer psychology principles can exit the hamster wheel of creating one-off ideas via gut feeling and intuition over and over again. Instead, they can create concepts that just work, because they’re backed by thousands of years of human development.