You wouldn’t want your patio to be full of leaves or the front of your restaurant looking like the “Before” scene in a power-washing video. But when your website loads slowly, looks outdated and isn’t user friendly, it may as well be the same as those things. In this age, your restaurant’s presence online is just as important as how it looks in person—maybe even more so with the rise in digital ordering.
To make your restaurant website look a bit more of the time, here are some emerging design trends across all of the internet, and ways to use them for your business.
When it comes to your site, most visitors aren’t going to scroll through to the bottom and view all of your site content. So why even load the content and run up the load times? The longer it takes your site to load, the more likely it is that visitors will leave and find another restaurant. To avoid this, you can use smart loading. This only loads content when a user requests it or starts scrolling down to read it. You wouldn’t send out food before a customer orders it, so why load content that they don’t order, either?
Today brands are embracing bold and impactful typography for their designs. This trend has been slowly brewing and developing since around 2017 but is hitting a whole new stride. Check out the brand of the Cairo, Egypt export Zooba, a fast-casual restaurant in Nolita, Manhattan. They draw inspiration for they balance striking colors with a typography that is derived from the structure of the Arabic language. It creates a stunning visual feast for the user that is equally engaging and brand-defining!
You can help convert users that return to your site for a second or third time with personalized content. No, this doesn’t mean that their name is on it. If you sell packaged goods or merch via your restaurant site. Displaying recently viewed, saved, or liked menu items or products for online shoppers that return to your site. Maybe they started a delivery order and left the site, or the site could prompt them to simply order something that they’ve already gotten in the past. Like in your restaurant, the more tailored to a guest feels, the more often they’ll dine with you and the more they’ll spend.
Great looking video and photography can elevate a website from being average to being extraordinary. Your food and restaurant setting is a key marketing piece for your brand. Dedicate the time to develop a consistent style that flows across all of your channels. From your social to your website to your ordering site, the photography should feel consistent and highly appetizing. Your guests eat with their eyes first so make them hungry! Looking for some help on best practices for food photography? Check out our blog on food photography here!
To see great photography in action visit our amazing clients GD Salads brand site and witness how great branding and photography truly elevate your guests experiences!
Chatbots are another feature that has been popular for a few years and will continue to be relevant in 2021. As artificial intelligence continues to get more sophisticated, we expect to see chatbots become the norm for simple customer service requests. You might have a chatbot on your restaurant site that can answer questions about your menu’s vegetarian options, when you open, or whether or not you do do delivery and take-out orders. Some advanced bots can even handle reservations for your business.
Learn how Lunchbox can help you with build and grow your ghost kitchens and virtual brands!designMarketingRestaurant MarketingRestaurant Success