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NIGHT OWL COOKIES GROWS THEIR PROFIT MARGIN MID-PANDEMIC

Lunchbox Editorial

Night Owl Cookies is a brand based in South Beach, Florida that creates cookies with a cult following. Night Owl saw an opportunity with Lunchbox to develop a strategy around driving strong app acquisition. With Lunchbox’s help, this brand was able to build restaurant awareness, deepen customer relationships, and grow their profit margin by reducing their dependency on third-party delivery apps. Using only organic content, Night Owl Cookies saw over four times the number of downloads during the first month of these activations.

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